Are property websites obsolete?

Nowadays, if you are an estate agent or a lettings agent, it’s likely that you get the majority of your leads from the big national property websites. Search for properties in your area and chances are it’s Rightmove and Zoopla monopolizing those all important first positions on the results page.

There is a temptation for many smaller agents to put all their efforts into just uploading property details onto the big property portals at the expense of their own website. But your website can still be a great asset to your business, and with the direct need to generate property leads through your own website lifted slightly, it’s a perfect time to shift the focus of your website away from just generating leads to making it more about adding value for the visitor.

Good, useful content is the key, as always, and when you consider how potentially complicated and stressful it can be buying or renting property, there are any number of really useful snippets of information you could add to your website to improve the visitor’s experience.

‘How To’ guides and regular articles written by your staff, or links to articles on the websites of any professional associations or organizations that you belong to, are one quick, easy way to improve your website’s content.