eCommerce Websites

The way people shop is changing, mobile devices and new technologies have revolutionized online shopping and retailers particularly need to be aware of new trends and how to make the most of them. However, you don’t have to be a big national or international player to tap into these new trends, the barrier for the smallest shops and retailers to entry into this new multichannel shopping experience is as much about ambition as it is about cost or having the right facilities in place.

We build our eCommerce websites using WORDPRESS  and the fantastic WooCommerce plugin.

WooCommerce is the most popular eCommerce plugin for WordPress. Estimates by Quantcast in 2014 indicated that WooCommerce was running on over 17% of eCommerce sites online. It is packed full of features that integrate perfectly with WordPress websites. You can sell pretty much anything using WooCommerce. Whether it be t-shirts in all their shapes and sizes, music files or software. Even affiliated products from a marketplace. It’s all possible.

Features include lots of supported payment gateways, specific shipping and tax settings, sophisticated and scalable product catalogues and inventories, backend reporting of sales and stock levels, front end marketing options such as discount options or coupon campaigns.

For small, single shop retailers on the high street, creating and maintaining an full online e-shop can often be complicated and time consuming, a little too much extra effort for not enough extra reward.

Alternative eCommerce website option

A retail website icon showing a large shopping basket with a mouse and a arrow indicating items can be put in the basket with a mouse click

There are alternative eCommerce website designs that might suit your business better, like ‘Click and Collect’. Click and Collect has become a regular feature of many larger retail websites and there’s no reason why smaller retailers can’t adopt a similar feature in their websites.The premise is simple, the customer ‘reserves’ an item online and is then given a period of time to pick up the item from your store. Payment is taken when the customer picks the item up. This online model was pioneered by Argos over 10 years ago and has now been adopted by a whole host of retailers, including M&S, John Lewis, Halfords, and Amazon.C&C is growing in popularity, and it offers real benefits to adopters, with some research showing that customers who click and collect spend as much as 80% more per transaction than those who only shop in-store.Problems about online stock accuracy, product storage, and whether existing e-commerce systems can cope with C&C do deter many smaller retailers, but there are always solutions or alternatives to these sorts of issues.

Get in Touch

Even if you’re not sure exactly what you need, just email us with a brief idea of the sort of features you want in your eCommerce website, and we’ll get back to you with some ideas of how we can help.


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These articles from Marketing Week and International Business Times and Practical Commerce explain multi-channel trends in more detail.

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